Snackpass — Alley Kitchens customer story

The challenge

Alley Kitchens grew fast across third-party delivery apps, but every order came through a marketplace that owned the customer relationship. They had no way to see who their guests were or bring them back, and margins were thin while repeat business stayed invisible.

The team wanted to own their customer data and build direct loyalty without slowing down their high-volume kitchen. What they needed was a way to turn anonymous marketplace orders into guests they could actually recognize and re-engage.

The solution

Snackpass gave Alley Kitchens commission-free online ordering plus a built-in loyalty program, so every direct order enrolled the guest and earned points automatically. Instead of handing the relationship to a marketplace, each transaction now added a real customer to their base.

Automated SMS campaigns re-engaged lapsed customers with targeted offers, bringing guests back on the kitchen's own terms. And one unified dashboard tied together performance across all of their virtual brands, giving the team a single view of what was working.

The results

16,000+ members

Loyalty members enrolled through direct Snackpass orders.

Within months, Alley Kitchens enrolled over 16,000 loyalty members, lifted its repeat-order rate by 42%, and finally owned its guest relationships across all four virtual brands.

Snackpass gave us something the delivery apps never would — our own customers. We finally know who they are and can bring them back on our terms.

Jenny Liu Founder · Alley Kitchens